The Tunich Fair, a huge annual event that highlighted Yucatan’s craftsmanship in Dzityá, has returned in a safe, online format.
After 19 years, the Mérida City Council was not about to let a pandemic end the massive artisanal showcase. In years past, more than 100 artisans from Michoacán, Guanajuato, Puebla and Veracruz joined local creators in the community, north of the city,known for making magic with stone and wood.
The department of Economic Development and Tourism launched the fair online on Sunday. It will continue through Sunday, Dec. 20.
Last year, thousands of visitors descended onto tiny Dzityá for days, some using shuttle buses provided by the city. This year, 33 exhibitors will participate from home.
The mayor said the online venue was an important step in promoting the region’s economy while supporting new generations of artists. The coronavirus pandemic has forced authorities to re-think ways to keep municipal programs alive while supporting local commerce.
The online format has advantages for the craftspeople, who can not only sell their merchandise from the comfort of home, but can also reach a geographically unlimited range of customers and maintain contact with them.
The fair will be live Monday to Friday from 10 a.m. to 5 p.m. and Saturday and Sunday from 10 a.m. to 6 p.m. at merida.virtualtradecenter.com.mx.