Aristocrat Interactive Partners With Mexico’s Big Bola
Aristocrat Interactive has partnered with Mexico’s Big Bola to deliver a comprehensive range of iGaming solutions. Amongst the suite of digital tools being offered are online sports betting solutions, player account management systems, and a bespoke managed services system. Additionally, Aristocrat Interactive will provide the self-service betting terminals used for sports betting and other over-the-counter solutions.
The Gambling Market in Mexico
The news comes at a great time for the country, with Mexico’s gambling market going from strength to strength. Online casinos are a growing market and gaining significant popularity with local players. Mexican operators are allowed to apply for online gambling licenses, with games like slots, blackjack, roulette, and poker available to players. The global gambling industry is projected to reach $11.47 billion by 2025. The growth rate is set to remain at 3% between 2025 and 2029, reaching a staggering $13.3 billion by 2029.
iGaming is set to play a huge part in this growth. Players are continually drawn to interactive gambling platforms that can cater to players’ unique needs. Slots, table games, live casinos, and sports betting are all available online. Many platforms also offer other incentives for players as well. For example, Instant Casino’s casino cashback program provides valued clients with a safety net. This is a 10% weekly cashback bonus, which offers a cushion against any losses for players. The offer comes with no wagering requirements for players and is available to everyone who engages with the platform.
It is platforms like this, and others, that have many Mexican players turning to online gambling. With superior online casino experiences, high-quality user interfaces, and special offers for signing up.
Land-based casinos in Mexico are also thriving, with 380 active land-based casinos across the country as of December 2023. However, the Mexican government has come under fire for outdated legislation; despite this, it remains a competitive landscape. To open a land-based casino, operators need a licence and have to go through other red tape and procedures. This is why operators are now investing in advanced technology to keep up wth both online and land-based competition.
Land-based casinos continue to drive locals and tourists to their establishments and have become a huge part of Mexico’s entertainment culture, with a continued increase in visitors and money spent year on year.
Aristocrat Interactive
Aristocrat Interactive is Aristocrats online Real Money gaming division. The company has just named Nir Hakarmeli as iGaming and Sports Managing Director of Aristocrat Interactive. Harkameli will oversee the growth of the division and the development of new complimentary products. The move to partner with Big Bola will strengthen the company’s presence in Mexico, and they hope players will enjoy the new, enhanced, and seamless experience. The company is thrilled about the partnership with one of Mexico’s top land-based casino operators.
Tsachi Maimon, Chief Strategy Officer, is excited about the deal. He hopes that it will reinforce the company’s commitment to fully connected and innovative experiences. The hope is to work across both digital and land-based markets in Mexico in the future.
The company will also be building a mobile application for Big Bola Casinos. In hopes that it will provide a fully connected and integrated player experience. This is great news for Big Bola’s mobile-focused audience in Mexico.
Big Bola
Big Bola operates 20 land-based casinos in the states of Sinaloa, Mexico City, Veracruz, Campeche, Querétaro, Guanajuato, Puebla, Sonora, and Estado de México. They have also had an online gambling website since 2016. Their land-based casinos in Mexico City have been the site of many innovations, whilst the city is renowned for it’s bars and nightlife, and having some of the best cocktails in the world. Big Bola’s land-based casinos are having a huge impact on entertainment in the area as well.
The Pedregal venue has just introduced the new CONCEPT cabinet line and launched new games in the venue. Games like Legendary Sword, Triple Charm Journey, and Lucky Vault will be available to players. The physical machines are extremely popular with local players, who enjoy the exciting graphics and excellent sound design. The cabinets are renowned for their comfort and design.
In 2022, Big Bola’s Atizapan Casino in Mexico City created a special area, equipped only with EGT machines and games. The EGT machines are top-performing slot machine models. They are equipped with a variety of games and jackpot functions and are loved by Mexican players across the country. They are one of the top providers for the Big Bola group in terms of both performance and quality of products.
Big Bola is not new to innovation and using technology to improve its land-based casinos. Big Bola will make use of in-house aggregation platforms provided by Aristocrat Interactive. Big Bola Casinos will receive access to a variety of content from leading casino providers. Big Bola will be utilizing the PAM platform. This will allow the casino to access real-time player engagement tools, analytics, secure payment options, and compliance features.
Big Bola will also be launching a new sportsbook for its loyal customers with Aristocrat International. Horse racing, esports, increased odds, and prize offerings will all be available on the platform, which will be scalable and flexible. The new sportsbook is sure to be loved by many, with sports being a huge part of Mexican culture. It was only in 2021 that new plans were unveiled for a striking new sports arena in Merida North. It will be built as a multi-purpose venue that will host a range of sporting events and concerts.
Big Bola is excited about the new partnership. They have been working in the gaming industry for almost two decades. The deal marks a key step in the casino operator’s evolution. Big Bola hopes that it will provide a rich and immersive experience for players in Mexico.
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