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Bill Gates acquires a taste for Heineken

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Heineken signs have multiplied around Mérida, even the Paseo de Montejo, where signage laws were previously more strict. Photo: Lee Steele / Yucatán Magazine

Mexico’s FEMSA has sold its minority share of Heineken stock to U.S. billionaire businessman Bill Gates.

Although “not a big beer drinker,” Gate apparently thought buying a 3.76% stake in Dutch drinks giant Heineken Holding NV would go down smoothly.

“When I end up at something like a baseball game, I drink light beer to get with the vibe of all the other beer drinkers. Sorry to disappoint real beer drinkers,” Gates said on Reddit during an “Ask Me Anything” session.

Shares were reportedly purchased on Feb. 17 for about US$902 million.

FEMSA, the Mexican Coca-Cola bottler and owner of Oxxo, the ubiquitous convenience store chain, earlier announced plans to offload its Heineken stake after a strategic review.

Heineken Holding controls 50% of Heineken NV, maker of Heineken, Amstel, Moretti, and Sol.

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