80.6 F
Wednesday, January 26, 2022

Brewery building begins, bringing beer brands back

Latest headlines

Another bus catches fire in Mérida, raising safety concerns

A short circuit in the electrical systems of a passenger bus has been blamed for yet another fire on Mérida’s roads. 

Horse collapses from exhaustion in ‘Magical Town’ of Izamal

The collapse of a horse pulling a tourist carriage in Izamal has reignited the debate surrounding animal welfare in Yucatán. 

Journalists under siege in Mexico, demand action from authorities

Journalists across the country joined coordinated demonstrations to protest the murder of their colleagues.

Moving to Mérida has changed my relationship with color

Photo: File I’ve always had a strange relationship with color. It’s not a thing our family embraced when...
Yucatán Magazine
Sign up to get our top headlines delivered to your inbox twice a week.

Officials break ground on a new brewery in Hunucmá. Photo: State of Yucatán
Officials break ground on a new brewery in Hunucmá. Photo: State of Yucatán

Hunucmá, Yucatán — Montejo and León Negra beers, two beer created and historically produced in Yucatán, came a step closer to coming back home yesterday after a 14-year absence. Construction of a massive production facility was officially kicked off with great fanfare.

The new 5-billion-peso Yucatán Brewery will be the eighth plant in Mexico operated by beer giants Grupo Modelo and AB InBev.

Gov. Rolando Zapata Bello and the head of the Ministry of Economy, Ildefonso Guajardo Villarreal, led the ceremonial ground breaking, represents the largest deal made in the modern history of the company, state officials report.

Rendering of the planner brewery in Yucatán. Source: Grupo Modelo
Rendering of the planner brewery in Yucatán. Source: Grupo Modelo

A long-term benefit from this deal is that the historic investment will influence other world-class businesses to gain a foothold in Yucatán, the governor said. More immediately, thousands of direct jobs will be created, and 75 companies will benefit from services required by the brewery, officials said in a press conference.

The high-tech production facilities will also produce its own aluminum cans to facilitate the sale and export of not only Montejo and León, but also Corona Extra. The plant may also recreate Carta Clara and other beverages with a specifically Yucatecan identity, says David Alpizar Carrillo, secretary of economic development.

The management of the firm owned by Belgium-based Anheuser-Busch said that cases produced in the plant will be shipped through Puerto Progreso mainly to throughout North and South America, the Caribbean and Europe.

Eventually, the plant will roll out increases in production capacity, up to 15 million hectoliters annually, depending on demand.


Source: Anhueser-Busch
Source: Anhueser-Busch

Economics aside, there is some historical significance to this homecoming. Cervecería Yucateca in Mérida, creator of the Montejo and León trademarks, was acquired by beer giant Grupo Modelo in 1979 and closed in 2002 to move operations to Tuxtepec, Oaxaca. Founded in the 19th century, Montejo’s original brewery was an important part of the state’s economy and social fabric.

According to Grupo Modelo, Yucatán represents 10 percent of Mexico’s consumer market. The plant will increase Grupo Modelo’s assets by 10 percent and the state government will benefit from tax revenue from the acquisition of land for the complex, located less than 15 kilometers from the state capital.

What are these beers like? Introduced in the 1960s to celebrate the brewery’s anniversary and named for the state’s first governor, Montejo is a clear Pilsner-style beer and a “nice change of pace,” according to a review on the webzine Transitions Abroad; and León is “a beer that looks darker and maltier than it really is. It is like a wimpier version of Negra Modelo, but is widely available in large returnable bottles and is often one of the cheapest six-packs of cans in a supermarket.”

Source: Press releases

- Advertisement -

Subscribe Now!

More articles

10 arrested in Valladolid after illegal cockfights are busted up

Ten people, including at least one minor, were arrested in Valladolid for their involvement in organizing illegal cockfights. 

Rails for the Mayan Train are being laid near Chichén Itzá

Rails are now being laid near Chichén Itzá for the first tests of the Mayan Train.

The story of the “many Méridas”

Many people living in Mérida, Yucatán are vaguely aware that the city shares its name with other communities around the world. But the specifics surrounding how and why Yucatán’s capital got its name are unknown to most. 

A leak in a Tabasco Pemex oil pipeline causes disastrous fire

A massive fire sparked by a leaking oil duct has created massive environmental damage in Huimanguillo, Tabasco. 

Untrained tour guides compete for tourist dollars in Chichén Itzá

Arguments between tour guides at Chichén Itzá have on rare occasions even resulted in fights and physical violence. Photo: Carlos Rosado...

Joya de Cerén — The Pompeii of the Americas

The volcano which stood less than one mile from Joya de Cerén, sent huge amounts of debris flying through the air. It ultimately buried the village under four to eight meters (13 to 26 feet) of ash and rock. 

A stunning 5,425 new COVID cases in a week

Residents make use of a hand-washing station installed in the Centro. Photo: Artur Widak / NurPhoto via Getty Images

Booster shots arrive for Mérida residents between 40-59

Booster shots for Mérida residents in their 40s and 50s arrived Friday. Photo: Courtesy A military plane with...

Mexico celebrates International Mariachi Day

Mariachis in Mexico and around the world celebrate International Mariachi Day observed every Jan 21. 

Marines to take over security at Mérida and Cancún airports

Mexico's Marines will be taking control of seven airports across the country, with  Mérida and Cancún among them.