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Buen Fin lures out-of-state bargain hunters

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Buen Fin is more of a hit in Mérida than in other areas in Mexico.
Buen Fin is more of a hit in Mérida than in other areas in Mexico. Photo: Canaco Servytur

In its final day, the Buen Fin sales promotion grew 10 percent over 2013, the Merida branch of the national Chamber of Commerce reported.

Canaco Servytur announced that Mexico’s take on American “Black Friday” will pump MX$6.6 million into the local economy. On the streets could be seen families with huge shopping bags, cars or trucks loaded with huge boxes containing televisions, refrigerators and mattresses.

Bomssa for example, offered LG flat-screen TVs for MX$4,000, 14-inch fridges for MX$5,000. Diario de Yucatán reported a buyer came from Oaxaca to buy six mattresses for his family. The boutique shop Caruso had tops and shoes for 70 percent off.

Geography makes Buen Fin in Mérida a particularly significant event, drawing shoppers from other southern states such as Tabasco, Campeche and Quintana Roo, Canaco Servytur reported. Hotels and restaurants have been kept busy with shoppers seeking respite.

In other cities, there are reports that shoppers are not as excited about Buen Fin, reports Diario.

Sources: Press release, Diario de Yucatán

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