The Hidden Garden experience at NoHo Casa del Arte

Last year Soho Galleries opened NoHo-Casa del Arte, an elegant 1950s casona that offers an appreciation of art from another perspective and a meeting place for art lovers to gather together and enjoy.

NoHo has been planning an unprecedented project for quite a while. Combining fashion, art, cuisine and music, The Hidden Garden is a collaboration of four artists: Acclaimed Yucatecan Fashion designers Kika Rodriguez and Aldrin Ayuso and Mexican visual artists Argelia Rojas and Jorge Alberto Aguilar Rojas (JAAR)

NoHo’s Hidden Garden is 7 p.m. Thursday, April 19. They invite you to attend with white clothes and ready to be part of a spring night in the Hidden Garden. Admission is free, but space is limited space. RSVP is required; email info@sohogalleriesmx.com to get your name on the list.

The Hidden Garden Experience (El Jardin Escondido) promises to delight your senses through color, texture, melody and flavor. Andy Warhol predicted an inevitable phenomenon, declaring that shops would become museums and that all museums would become shops. These secular temples are a hybrid of art, fashion and architecture, and are the new meeting places for traditional ideas and trade. Giorgio Armani says: “Of course, fashion is art. The relationship between these universes is very close. Both are means of expression of great power, which create objects not only beautiful, but also capable of moving. ”

About the artists

Kika Rodríguez’s interest in design started at an early age. Originally from Campeche, her family instilled in her a taste for designing embroidered garments and accessories of haute couture, reflecting the traditions of Yucatecan artisans. Today, Kika has formed a team of nine Yucatecan women who design and embroider accessories. This embroidery tradition allows them and their families to earn a livelihood while keep the tradition alive. Kika’s brand and designs are recognized by the International Fashion Market. You can find her designs in fashionable stores in Colombia, Bolivia and Europe.

Argelia Rojas is originally from Jalisco and graduated from La Esmeralda. Through her career in painting she has transported us to places she has made magical, churches adorned with green, red and yellow confetti, suns and moons that are seen behind colorful mountains, watermelons that radiate life and for this exhibition bursts of sky and flowers that reflect a hidden Spring garden. With that unique style, Argelia has captured the essence of Mexican traditions, the clamor of of parties, with her free and precise strokes that transmit joy and the character of the Mexican people. Argelia has exhibited her work throughout Mexico, Latin America., the U.S. and abroad.

Jorge Alberto Aguilar Rojas (JAAR) was born in Mexico City on June 10, 1987. He studied Art History at Casa Lamm Cultural Center. He took an engraving workshop in the Museum of the Engraving of Zacatecas. He also studied engraving, painting and drawing at San Carlos Academy of the UNAM. Jorge has donated his works to organizations such as “Brazos Abiertos,” for which the piece was painted and auctioned during the opening exhibition in SoHo Galleries. Jorge has exhibited in Art Basel Miami and Art Basel in Switzerland. His work is shown in galleries in the United States, Mexico, Latin America and abroad.  Jorge has exhibited at SoHo since 2011. At 30 years old, Jorge is one of the favorite artists of collectors in Mérida.  

Aldrin Ayuso has focused on cutting edge guayabera designs for men for over 20 years. His brand Azul is respected and recognized globally. It was created to bring an avant-garde and innovative alternative to traditional Yucatecan clothing. Aldrin uses the finest fabrics to create his unique designs and firmly believes in constant renewal and evolution adapting to new trends while preserving the cultural traditions.