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Friday, July 1, 2022

#donutwars! Krispy Kreme promo has eyes for Uber Eats

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Lee Steele
Lee Steele
Lee Steele is the founding director of Roof Cat Media and has published Yucatán Magazine and other titles since 2012. Sign up for our weekly newsletters, so our top headlines will appear in your inbox each Monday and Thursday.
Krispy Kreme and Uber Eats have teamed up for a sweet deal. Photo: Courtesy

The popular Uber Eats food delivery-app launched a promotion Wednesday that signals the growing competition between two donut shops that weren’t even in Mérida a few years ago.

Together with the multinational Krispy Kreme chain, the application launched its #DonasUberEats promotion, which plans to deliver 160,000 donuts around Mexico for 25 pesos per half-dozen, plus another 25 for delivery.

In addition, each box will come with a pack of little googly-eyes to decorate the donuts, which is apparently a thing some people do. Post the results on Instagram and you’re entered into a contest to win a year of free donuts.

The promotion is underway in Mérida, Mexico City, Guadalajara, Tijuana, Monterrey, Puebla, Querétaro, Hermosillo, León and San Luis Potosí.

For years, no well-known donut chains operated in Mérida after a Dunkin Donuts franchise fizzled out. North Carolina-based Krispy Kreme opened to great fanfare in 2015, but then faced competition from Massachusetts-based Dunkin, looking for a second chance two years later. Early last year, Canada’s Tim Hortons announced a Mérida shop, but none have appeared.

For expats, donuts are a taste of home and their preferences can be driven by regional differences.

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