Mérida, Yucatán — As Valentine’s Day approaches, flower merchants should be feeling the love.
A bouquet of roses was once a typical gesture for the Día del Amor y la Amistad, or the Day of Love and Friendship, as Feb. 14 is known here.
But florists say young lovers today have more material tastes and “romance is no longer fashionable.” Girls prefer boys profess their love with jewelry, they say.
Mari Miranda Solís, who has been selling flowers in Lucas de Gálvez for more than 20 years, says that today few people give flowers — even a single rose — on Feb. 14.
“There are many dads who do not teach their children flowers, so the value of the flower has already been lost, just like the tradition,” she says.
The few traditionalists who still patronize the flowers stalls still prefer roses, followed by carnations, which are 10 pesos a bunch, and lilies, at 10 pesos per stem.
But Wednesday will be a day like any other for florists. Instead of selling perhaps 50 bouquets of flowers, now they only sell 15, she says.
Also, fuel price have caused roses to rise in price, a disincentive for shoppers.
Source: Diario de Yucatán