Mérida, Yucatán — The price is basically the same as the old standby Pemex, but the gas is better. That’s the claim Gulf is making as it opens its first two stations in the nations’s southeast.
The brand is also the first U.S.-based brand pumping gas in Yucatán. More familiar brands are due to open in the future since Mexico opened up consumer gas stations to competition.
The global franchise comes to Mérida through an alliance with a local entrepreneur who already operated the two gas stations. One Gulf station is located at Kilometer 7 of the Mérida-Motul highway; the other Gulf is on the Mérida-Cancun highway at San Pedro Nohpat, or Kilometer 3. The changeover cost a reported 4 million pesos.
A third Gulf station in the city has been pledged by the end of the month, with more in Campeche and Quintana Roo.
General Manager Sergio de la Vega said that Gulf Premium gasoline is treated with liquid “Plus” nanotechnology that the company claims make engines 25 percent more efficient. The formulation is also more environmentally friendly because it reduces polluting emissions, said de la Vega.
“Come and try this new experience,” he said.
Gulf began its services here with a donation, filling four Red Cross ambulance tanks, and also serviced a flashy Lotus race car.
Gulf Mexico plans a network of 2,000 gas stations, conquering 20 percent of the Mexican market.
Until it imports its own gasoline, the brand sells at normal market prices. Gulf Magna gasoline is at 17.11 pesos per liter, Premium is 18.66 pesos and diesel is 18.11 pesos.
Source: Sipse
