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In a first for Yucatán, Tesla opens new dealership in Mérida

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Carlos Rosado van der Gracht
Born in Mérida, Carlos Rosado van der Gracht is a Mexican/Canadian blogger, photographer and adventure expedition leader. He holds degrees in multimedia, philosophy and translation from universities in Mexico, Canada and Norway. Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.
Tesla is hoping to attract buyers of luxury vehicles in southeastern Mexico with its brand-new showroom in Mérida. Photo: Courtesy

Tesla has opened its first dealership in Mérida to serve the demand for electric vehicles in southeastern Mexico.

The new Mérida location is the fourth for the automaker in Mexico, which has two dealerships in Mexico City and another in Guadalajara.

The Tesla dealership and showroom are located on Prolongación Paseo de Montejo at the site of a former Cadillac dealership.

The dealership received a visit from Yucatán Gov. Mauricio Vila Dosal, who took the opportunity to test drive Tesla’s Model S, which comes at a price of 1,823,900 pesos for its most basic configuration.

Twitter text translation: I test drove one of Tesla’s electric vehicles. It was an excellent experience that will further accelerate the growth of clean energy in our state.

The Model 3 is Tesla’s least expensive model and comes at a price of 969,900 pesos. Though well outside the budget of most Mexican car buyers, the cost of a Tesla is comparable to that of other luxury vehicles made by manufacturers such as Audi and BMW.

Earlier: Starlink: A ‘game-changer’ for a connected life in rural Mexico?

The company has set up three electric charging stations outside the main building, and another 37 throughout the city at strategic points including hotels and shopping malls.

Because Tesla vehicles rely on electricity rather than gasoline, they have the potential to be much more environmentally friendly. 

The main caveat is the way in which electricity is produced in the first place. For this reason, Tesla has also invested heavily in the development of highly efficient solar panels and power cells.

Tesla vehicles are well known for being extremely comfortable and come with high-tech features such as touch screen controls and autonomous driving capabilities.

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