Merida bets on technology to boost tourism

A lit-up Monumento a la Patria on Paseo de Montejo. Photo: Carlos Rosado van der Gracht

The Visit Mérida Mx app and website offers tips for getting around, keeping cool and finding things to do. 

The application also uses augmented reality technology to provide users with information about the city’s attractions such as parks, monuments as sites of historical interest. The first of these to be available within the application is the Monumento a la Patria. 

Augmented reality is a way of experiencing real-world environments by overlaying them with layers of text and audio-visual elements. 

The city’s director for tourism and economic development, Eduardo Seijo Solís, stated that plans are already underway to include more AR content into the application. 

In a press conference, Mérida Mayor Renán Barrera mentioned that the application would not only be useful to promote the city, but would also serve as a tool for locals who want to learn more about their own history. Information within the application is currently available in Spanish and English, but plans are underway to add language support for French and Mayan. 

The application is available for free IOS and Android devices. 

Carlos Rosado van der Gracht

Born in Mérida, Carlos Rosado van der Gracht is a Mexican/Canadian blogger, photographer and adventure expedition leader. He holds degrees in multimedia, philosophy and translation from universities in Mexico, Canada and Norway.