Mérida, Yucatán — The city is preparing for an eventful 2017, now that it has been named titleholder of the “Cultural Capital of the Americas.”
So now the city needs a logo to go along with the honor.
The first activity program associated with the Cultural Capital year began yesterday with the launch a logo contest that challenges local citizens to test their design skills.
The open call also seeks to be a platform for promoting young Yucatecan talent, with or without academic training, or professional design agencies. Participants are eligible if they reside in Yucatán, including foreigners who have lived in the state at least five years.
The prize, other than bragging rights and a big ego boost, is 50,000 pesos.
Proposals can contain images, graphics, text and colors and the participant deems necessary to reflect the spirit of the cultural event, provided they are original and work in the tagline “Mérida, Capital Americana de la Cultura.”
A specialized committee will evaluate the entries for conceptualization, attributes, impact and versatility.
How to enter
Proposals will be received at the Comité Mérida Capital Americana de la Cultura 2017 offices at Avenida Paseo de Montejo, No. 479, at Calle 39, Centro. Office hours are 8 a.m.-3 p.m. Monday to Friday; deadline is May 30, 2016.
Mérida is the only city to have been honored twice by the International Bureau of Cultural Capitals: the White City was the first city to receive the honor in 2000, and that distinction has been mentioned in travel publicity ever since, persuading more visitors to sample the city’s music, art and performance offerings.
The Cultural Capital of the Americas, established in 1998, aims to promote inter-American integration from the cultural field, contribute to a better awareness between the peoples of the Americas, while respecting their national and regional diversity, highlighting the common cultural heritage.
The IBOCC, established in 1985, promotes international cultural capital cities and establishes new bridges of cooperation with Europe. It is accredited by the Organization of American States and has recognition of Latin American and European parliaments.
Mérida will gain visibility across Latin America, the U.S. and Europe now that it beaten about 10 other Latin American cities that competed for the honor.