Hotels in Merida are gleefully reporting occupancy rates of 85 percent, with tourists staying two nights on average, signs that marketing campaigns promoting Yucatan are paying off.
Tommy Soberanis Valdes, city tourism director, said that the state’s capital is going through a good period of attracting both foreign and domestic tourists, in addition to luring visitors for conventions and events.
Mario Zaldivar, general manager of Hotel El Castellano, strong optimal occupancy rates through the remainder of the year, a rebound after a slump in May and June. Occupancy in the second half of July occasionally reached 90 percent, he said.
A marketing campaign promoting Yucatan as a destination has spread across the country and abroad. More than 75 percent of Yucatan’s visitors are domestic travelers.
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