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Mérida prepares to host Mexico’s most important tourism trade show

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Carlos Rosado van der Gracht
Born in Mérida, Carlos Rosado van der Gracht is a Mexican/Canadian blogger, photographer and adventure expedition leader. He holds degrees in multimedia, philosophy and translation from universities in Mexico, Canada and Norway. Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.
Event organizers affirm that no effort will be spared to ensure the safety of the Tianguis Turistíco. Photo: Courtesy

Organizers of Mexico’s largest tourism industry trade show say Mérida is ready to host the event after a delay of over a year and a half

The event known as the Tianguis Turístico Mexico will bring together representatives from the country’s 32 states, as well as buyers from 70 countries.

“Safety is, of course, our top priority and for this reason, we have implemented a series of protocols to minimize the risk of COVID-19 infection,” said Miguel Torruco Marqués, Mexico’s federal secretary of tourism.  

The event is scheduled to take place at Yucatán’s new International Convention Center over three days beginning Nov. 16.

View of Meridá’s new international convention center from the patio lounge of the Mariott hotel across the street. Photo: Carlos Rosado van der Gracht

Confirmation that the trade show will indeed be taking place this November comes on the heels of the lifting of several emergency COVID-19 measures earlier this week. 

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There is still no official word on how many attendees are expected to attend the event, but regardless of the final tally, their presence will bring some respite to Mérida’s struggling hotel sector.

“After a long wait we are sure that this event will be a turning point for the reactivation of the tourism industry in Yucatán,” said Michelle Fridman Hirsch, state tourism secretary.

The Tianguis Turístico Mexico was originally slated to be hosted in late March 2020, but given the outbreak of the COVID-19 pandemic, was pushed back to that fall, and then March, before it was ultimately canceled and replaced with a virtual event held entirely online.

“The cancellation of the Tianguis Turístico in 2020 was a major blow to the industry and one of the first real tangible signs that the pandemic was likely to disrupt tourism for quite a while,” says Sergio Solis, a local tour operator. 

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