72.8 F
Mérida
Friday, July 30, 2021
###

Nearly 30 years after coming to Yucatán, Burger King reigns in Mexico

Recent headlines

People of Homún awarded Lion Heart award for their fight against pig farms

The recognition comes as Homún continues to fight against pig farms which locals say produce dangerous levels of pollutants that seep into their groundwater. 

New archaeological discovery sheds light on a centuries-old conflict

Archaeologists in Piste, Yucatán, have discovered the foundations of two structures dating to the Caste War.

Yucatán’s COVID vaccination program reaches younger residents

Yucatán begins inoculating residents as young as 18. Photo: Courtesy Some Yucatán residents...
Yucatán Magazine
Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.
One of the oldest buildings on one of Merida’s busiest corners is a home of the Whopper. Photo: Lee Steele / YEL

McDonald’s may rule in the United States, but in Mexico, hamburger lovers prefer the Home of the Whopper.

Cooked over a flame rather than a flat griddle, Burger King’s hamburgers have a flavor profile that Mexican consumers apparently prefer. Today, the chain has 430 branches throughout Mexico, more than any other hamburger franchise in the country.

And it all started in Yucatan, where Burger King first arrived in 1991.

The chain found itself at home. Even in the historic center of Mérida, there are at least two Burger Kings on prime street corners. A larger one north of the Centro is on a roundabout affectionately called “the Burger King Circle.”

Today, at least 17 Burger Kings operate in Merida. They overshadow the five local McDonald’s — six if you count a branded dessert stand at one of the malls.

Well before going international, Burger King was created in 1953 by Keith J. Kramer and his wife’s uncle, Matthew Burns, in Jacksonville, Florida, originally called Insta-Burger King.

Insta-Burger King caught the attention of James McLamore and David R. Edgerton, both graduates of the Cornell University School of Hotel Management. The friends had already visited Dick and Mac McDonald’s original burger stand in San Bernardino, California. The concept of serving fast food captivated them.

McLamore and Edgerton acquired an Insta-Burger King license and opened a Miami operation in late 1954.

Five years later, the duo already had several branches in Miami-Dade County and had improved the cooking process by replacing “insta-broilers” with a gas grill system.

McLamore and Edgarton eventually bought the national rights to the chain and renamed the brand Burger King of Miami.

Also, McLamore created the Whopper, a stacked hamburger to compete with the Big Mac, and an emblem of the company.

The company made its first forays into television advertising in 1958. Only a year later it became known as the Burger King Corporation. Under that name, it sold territorial licenses to private franchises in the United States.

In 1963, Burger King opened its first restaurant outside the continental United States, in Puerto Rico. Ten years later, in 1975, they opened a European franchise in Madrid, Spain.

Currently, the brand operates more than 12,500 locations in 78 countries around the world. In addition, it has more than 11 million consumers per day.

About 90 percent of Burger King restaurants are owned and operated by independent franchises. Some of them are run by family businesses that have been in business for decades.

More news

Girls pawn their house to pay for mother’s funeral

Social media helped attract attention to the young sisters who sold their home to pay for their mother's funeral. Photo: Courtesy

Snack time: The best of Yucatán’s botanitas

While some of the snacks on offer in Yucatán are easily recognizable to newcomers, others may seem a little more exotic.

At 112, ‘Don Chep’ was Yucatán’s oldest man — or maybe not

Jorge Durán y Coral celebrated his 112th birthday earlier this year. Photo: Courtesy Family and friends said their...

New delays and ‘unforeseen’ rains delay the reopening of the paso deprimido

If you had been looking forward to zooming under Mérida’s Paso Deprimdio underpass this summer, we have some bad news.