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Tesla to open car dealership in Mérida this year

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Carlos Rosado van der Gracht
Carlos Rosado van der Gracht
Born in Mérida, Carlos Rosado van der Gracht is a Mexican/Canadian blogger, photographer and adventure expedition leader. He holds degrees in multimedia, philosophy and translation from universities in Mexico, Canada and Norway. Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.
The future Tesla dealership on Prolongación Paseo de Montejo. Photo: Contributed

Tesla will open its first electric car dealership in Mérida, selling its vehicles to southeastern Mexico. 

Mérida’s Tesla dealership is only the fourth in Mexico and is slated to begin operations in the final quarter of 2021.

The Tesla showroom on Prolongación Paseo de Montejo is still being renovated and is at the site of a former Cadillac dealership. 

Work in the interior of the dealership is still a work in progress. Photo: Courtesy

The company has already set up three electric charging stations outside the main building, but many more are likely to follow around town. 

Tesla Supercharger stations take about 30 minutes to charge a vehicle. Photo: Courtesy

The Model 3 is Tesla’s least expensive model and comes at a price of 969,900 pesos. Though well outside the budget of most Mexican car buyers, the cost of a Tesla is comparable to that of other luxury vehicles made by manufacturers such as Audi and BMW.

Known for its “Falcon Wing” doors, the Model X SUV is the most expensive Tesla on the market and can be had in Mexico for between 2,198,900 and 2,598,900 pesos — depending on its configuration. 

Because Tesla vehicles rely on electricity to function, rather than gasoline, they have the potential to be much more environmentally friendly.  

The main caveat is the way in which electricity is produced in the first place. For this reason, Tesla has also invested heavily in the development of highly efficient solar panels and power cells. 

Earlier: Starlink: A ‘game-changer’ for a connected life in rural Mexico?

Globally, Tesla’s vehicle sales reached almost 500,000 units in 2020. Concurrently, Tesla’s Model 3 has become the world’s best-selling electric vehicle model.

“We will not stop until every car on the road is electric,” says Tesla founder and CEO Elon Musk. 

Under normal conditions, an average Tesla vehicle is capable of traveling up to 400 kilometers on a single charge — although high-end models can exceed 600 km.

Tesla vehicles are well known for being extremely comfortable and come with high-tech features such as touch screen controls and autonomous driving capabilities. 

Although all of Tesla’s vehicles have the ability to essentially drive themselves on autopilot mode, current legislation in Mexico still forces drivers to maintain their hands on the steering wheel — something which Tesla is lobbying the government to change. 

“Building self-driving cars that drive as well as people do is a big challenge in itself,” says an automation scientist, Alexandra Mueller. “But they’d actually need to be better than that to deliver on the promises we’ve all heard.”

Musk is also well known for his other business ventures which include the aerospace manufacturer SpaceX, and the neurotechnology startup Neuralink.

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