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Tócate’s new campaign on breast cancer awareness has an emphasis on the youth

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Veronica Garibay
Veronica Garibayhttp://yucatanmagazine.com
Verónica Garibay Saldaña is a Mexican columnist, communications major, and poetry enthusiast. Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.

The Tócate Foundation launched its 2021 campaign under the slogan “Save a life, save your life.” 

The campaign is celebrating 13 years of raising awareness of breast cancer, which continues to be the leading cause of death from cancer in women in Yucatán, all of Mexico, and around the world.

Alejandra Gutiérrez, head of the Foundation, reported that Yucatan detected 240 cases and 100 deaths in 2019. Photo: Courtesy

According to its president, Alejandra Gutiérrez Blanco, 20 women battling breast cancer die in Mexico every day. They range between 35 and 64 years old.

“In Yucatán, in 2019 there was an incidence of 240 cases, resulting in 100 deaths,” said Gutiérrez Blanco, warning that this disease has increased by 80% in the last five years.

As more resources have gone toward fighting COVID-19, Tócate has had to work harder to find financial help, as the demand for help has heavily increased.

Gutiérrez Blanco notes that the Foundation attends approximately 600 women a year, providing exams and emotional counseling.

October is Breast Cancer Awareness Month, and the Tócate foundation has launched its state campaign with an emphasis on early detection. Photo: Courtesy

This year’s campaign will put a particular emphasis on young people. They intend to massively promote the message through television, social networks, and various online platforms.  

The foundation signed agreements with the Universidad Anáhuac Mayab, the Universidad Autónoma de Yucatán and the Dirección General de Educación Tecnológica Industrial. Their intention is to provide personal training for companies and universities.

“We know that we are going through a complicated situation,” said Gutiérrez Blanco. “That is why we have allied with companies and institutions to make sure the message spreads as much as possible.”

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