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Yucatán looks to reboot its tourism industry through major investments

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Carlos Rosado van der Gracht
Born in Mérida, Carlos Rosado van der Gracht is a Mexican/Canadian blogger, photographer and adventure expedition leader. He holds degrees in multimedia, philosophy and translation from universities in Mexico, Canada and Norway. Sign up for the Yucatán Roundup, a free newsletter, which delivers the week's top headlines every Monday.
Yucatán Gov. Mauricio Vila Dosal at an event announcing funds for the Camino del Mayab rural tourism project. Photo: Courtesy

The state government has announced that it will be investing nearly 1.4 billion pesos (67 million USD) in four new projects to revitalize Yucatán’s tourism sector. 

The announcement was made by Yucatán Gov. Mauricio Vila Dosal, on the eve of the opening of the Tianguis Turístico, Mexico’s largest tourism industry trade show.

“The bulk of the resources is to be invested into programs that will reinvigorate our tourism industry and bring opportunity to underserved communities,” said Yucatán’s tourism secretary, Michelle Fridman Hirsch.

Among the new attractions touted by the state government is the new video mapping show at the archeological site of Uxmal and the Camino del Mayab, a network of trails that begins in Dzoyaxché, spreads out over 130 kilometers across the Yucatecan countryside.

The state government also highlighted recent private investments in the tourism sector, including new hotels such as the Courtyard by Marriott and the brand new Xibalba theme park, by Grupo Xcaret. 

Earlier: LGBTQ+ visitors are an opportunity for Tianguis Turístico, says Michelle Fridman

This is the first time that Mérida will be hosting Mexico’s Tianguis Turítstico, which represents a considerable victory for Vila Dosal. 

The Tianguis Turístico is Mexico’s largest tourism industry trade show and will bring together representatives from the country’s 32 states as well as buyers from 70 countries.

The trade show itself will take place at Yucatán’s new International Convention Center over three days, beginning today but will not be open to the general public. Entrance fees for industry and government representatives range from 200 – 400 USD. 

However, some conferences and workshops at Mérida’s Siglo XXI Convention Center and Museo del Mundo Maya are reportedly still open for registration at no cost. 

Santa Ana park will also be hosting an alternative Tinaguís Turistico. The event is organized by Yucatán’s tour guide cooperative with the support of Mérida’s city government and will take place from 6 p.m. to 11 p.m.

“The idea is to open the event up to everyone and help spread the word about alternative tourism destinations,” said José Francisco González Hernández of Yucatán’s tour guide cooperative.

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