91 F
Mérida
Tuesday, September 21, 2021
###

Millennials in Mexico are checking out of hotels, preferring Airbnb rentals

Statistics are chilling for hoteliers who are losing market share to popular booking platform

Latest headlines

The great Kukulkán prepares for his descent, but no one will be there to see him

As was the case during the last spring equinox, Chichén Itzá closed for three days as a precaution against the spread of COVID-19.

Yucatán kicks-off rabies vaccination campaign for cats and dogs

This week marks the beginning of Yucatán's rabies vaccination program for cats and dogs

House permits for foreigners — How to buy a house in México

Any foreigner can obtain direct ownership of a property in the interior of the country, they just need a permit from the Foreigner Affair's Office. However, under Mexican law, foreigners cannot directly own property within the restricted zone.

Bars, cantinas, and sports centers to re-open in Yucatán

Mérida’s bars and cantinas will be allowed to operate once again, but only at 50% capacity. Photo: Carlos Rosado van der...
Yucatán Magazine
Sign up to get our top headlines delivered to your inbox twice a week.
Airbnb offerings, such as this one in Mexico City, are winning over younger travelers who were potential hotel guests. Photo: Airbnb

Airbnb is preferred over hotels by 56% of millennials in Mexico, according to new market research.

Moreover, more Airbnb guests are satisfied with their lodging experience — 81% compared to 74% for hotels. And more of them are likely to recommend Airbnb to family and friends, 63% vs. 47% for hotels.

Airbnb is the dominant online booking platform, allowing homeowners to compete with hotels for guests.

These results are from a recent study conducted by Americas Market Intelligence (AMI) that explored the attitudes of travelers in Mexico towards both hotels and Airbnb.

“Airbnb has grown rapidly in Mexico in recent years, with listings expanding by 53% in 2018,” said Ricardo Alvarez, director of the Consumer Services/Ecommerce Practice for AMI. “Since it’s clearly having a disruptive effect on the hotel industry and we study disruption in Latin America, we wanted to examine how Mexican travelers feel about both Airbnb and hotels to understand the disruption drivers.”

Conducted last spring, AMI’s study also concludes:

  • 52% of Mexican travelers choose Airbnb based on price.
  • 81% of respondents favor hotels over Airbnb when traveling to a dangerous city.
  • Airbnb guests are slightly more likely to have what they term an “exceptional” experience compared to hotel guests.
  • The average Airbnb lodging spend in Mexico is 54% higher than the average hotel spend.
  • Nearly twice as many travelers favor hotels for business travel over Airbnb.
  • Airbnb guests age 18-34 are more than twice as likely to recommend it rather than hotels. Overall, Airbnb guests are more likely to recommend it over hotels (63% vs. 47% for hotels).

These findings should be taken as constructive guidance for hoteliers, said Alvarez.

“While Airbnb’s advantages in certain areas suggest why it’s been successful in disrupting the hotel industry, hotels also have advantages they can use to retain or expand their market share. They just need to understand them, and research like this could help,” he said.

AMI is a Florida-based market intelligence and strategy consultancy with offices in Latin America, the U.S. and Germany.

- Advertisement -
- Advertisement -

More articles

The small but beautiful ancient city of Chicanná

Chicanná gets its name from its most famous building, the House of the Serpent Mouth.

Yucatán curfew: Vehicle restrictions almost at the end of the road

A road curfew that kept non-emergency vehicles off the road after 11 p.m. will end Monday, Oct. 4.

Yucatán faces resistance as COVID spread continues

A "World Wide Rally for Freedom" was held on the Paseo de Montejo to protest pandemic-related restrictions. Photo: Diario de Yucatán

Guns N’ Roses cancels Mérida concert, vows to return in 2022

Guns N' Roses won't be in Mérida in 2021 after all. Los Angeles rockers Guns N' Roses...

Cholul — The small pueblo named after water wood in Northern Mérida

Although it has largely grown in popularity for newcomers, Cholul still retains its town designation as well as most of its traditions and customs.

Yucatán loosens curfew and eases limits on restaurant hours

Yucatán is easing its pandemic curfew, allowing drivers on the road at night between Sunday and Wednesday.

The best breakfasts in Yucatán

Breakfast time in Yucatán is full of delicious options, from the spicy to the sweet and savory.

Yucatán still struggles as COVID cases decline nationally

Mexico's health undersecretary has declared the country's coronavirus crisis on the wane, but Yucatán is lagging by...

Mexico will vaccinate one million children at severe risk of COVID-19

There is an important limitation since the only vaccine authorized for emergency use in children under 18 is Pfizer’s.

Shorebirds in the Yucatán: endangered travelers

18% of the total bird population in Yucatán is in danger of extinction as a result of habitat loss, the introduction of invasive and predatory species, overfishing, and the climate crisis.